FRIDAY NIGHT LIGHTS 2008 PROMO

This was DIRECTV's first major departure from the old promo style for Friday Night Lights. For such a significant move on the part of the satellite giant, significant advertising is only fitting. DirecTV's sr. creative director Dave Pagani directs and IRON CLAW brings the VFX. Special thanks to Tracy Bugh of DirecTV for being an awesome client creative director, and for making the shoot in Texas fun, smooth and memorable. We had a blast working on this spot and hope you like it!